To improve your practice’s revenue, you must identify and maximize each of the payer’s arrangements because all payer groups are important, including patient payers. In fact, patients account for a big chunk — about 35% — of practice revenue, but many providers and their financial managers fail to notice this fact because patients aren’t measured as other payer groups. As a result, many providers tend to lose out on their revenue stream, which of course, affects their profitability.