Rebranding for a Better Future: Empire BlueCross BlueShield Becomes Anthem Blue Cross and Blue Shield 

Empire BlueCross BlueShield, downstate, and Empire BlueCross, upstate, are set to undergo a significant transformation starting January 1, 2024. The two entities will be rebranded as Anthem Blue Cross and Blue Shield and Anthem Blue Cross, respectively. This change marks a pivotal moment in the company’s evolution, combining the trusted Blue Cross and Blue Shield name with the national resources and capabilities of its parent company and affiliates.